Meet Julie, our powerhouse CEO who turned her passion for fashion into JBabe five years ago. What started as a dream is now a brand that inspires everyone to dazzle from head to toe.
As CEO, Julie is committed to meeting babes where they are, offering versatile everyday staples, statement pieces, and seasonal collections that make on-trend fashion accessible to all. Her leadership blends creativity with strategy, ensuring that JBabe continues to deliver quality pieces for affordable prices.